As part of my research for my psychological thriller film, I have decided to apply audience theory to my thriller product. I will be talking about the Uses and Gratifications Theory, Stuart Hall's readings and the types of audiences that will be most interested in my thriller film.
Uses and gratifications theory
This form of audience theory can be divided into two seperate sections; personal relationships and personal identity. Personal relationships will be present in my thriller film trailer as the audience as consumers might see the trailer and might be tempted to watch the film with friends. After seeing the trailer, people may also talk to others about it to discuss their opinion on it - this can be done between peers or with stangers such as over social network sites. Personal identity can be created as two of the settings in my trailer are likely to be school and the house environment - these are two very familiar places for the audienec and therefore they can relate to the characters in the film when they are in these places.
Stuart Hall's readings:
The preferred reading of our film would be an audeince that can relate to the protagonist - someone who creates personal identity. For example; someone who has the same fears or someone that would find out antagonist fearful like the protagonist in our film does. The negotiated / oppositional reading of our film would be that the film isn't necessarily scary - but it is a psychological thriller which is something that would interest audiences.
Types of audiences:
The type of audience for our psychological thriller would be a niché audience due to the type of film it is. A psychological thriller would interest a particualr audience - as many wouldn't like films that are considered to be quite chilling. A particualr audience (one that enjoys and is familiar with this genre of film) would only want to watch this film as opposed to a mass audience - which is a wide open audience.
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